Even with the Oldest Baby Boomer being 61, it doesn’t stop bloggers and marketers from considering them as incompetent when it comes to technology.

Many consider the Consumer Electronics Show is pretty boring and  this year,  it lacked any ground-breaking, show-stopping gadget. They are trying to capture some buzz by offering the first Silvers Summit.

Larger TV’s and smarter phones are all over the place. But by digging deeper, one will notice that Baby Boomers have attracted even more attention as a source of income.

“They’re doing things that 80-year-olds weren’t doing 15 years ago,” said Howard Byck, senior vice president for lifestyle products for AARP.

This is the first Silvers Summit at the Consumer Electronics Show, focused on getting Baby Boomers and their parents  mixed up with technology.

AARP, UCLA Memory and Aging Research Center, Qualcomm Inc., and Google Inc. are all involved. And it appears to be working take for example the  Wii game:

Wii game playing has taken a firm hold of the retirement community, even nursing home or OAP homes with people 70+ are playing bowling, tennis and golf on the Wii. Baby Boomers are using memory games to keep dementia off the screen.Its good for you they are told !

Even though marketers have long known about the huge spike  in the demographic graph, they have written off Baby Boomers as being too brand-loyal and too set in their ways to make it worth trying to pry money from their hands. Now It appears the marketing folks are changing their tunes.

It has not been easy as Byck called it “a constant battle” to get the attention of retailers and advertisers. But they are begining to take note that as baby boomers gray, the golden years could take on  new meaning for marketers. And Seniors represent about 75% of this country’s wealth, AARP says.

Is it fair is it right ? To Target Tech-Savvy Seniors nothing new in that either, as they say its all fair in the Marketing War and more so in this economy.